Whatsapp undergoes major redesign, Meta introduces commercial advertising

Yesterday, many of our customers gave feedback that Whatsapp has undergone a redesign and some of the plugin's features are malfunctioning. We followed up immediately, and Meta's redesign of Whatsapp can be said to be all for commercial services.

Whatsapp has undergone a redesign, not only on the app side but also on the web side. This has caused many plugins on the market that rely on Whatsapp parasitism to crash on a large scale and become unusable.

The most obvious intention of the official for this redesign is to introduce commercialization, increase advertising, and thus generate revenue for the official.

Meta's predecessor, Facebook, once spent $19 billion to acquire Whatsapp. At the time of acquisition, Whatsapp had almost no ability to monetize.

Later, some virtual objects were added for monetization, but this revenue was difficult to cover operating costs. And with Meta's significant investment in AI in recent years, it has had to increase its revenue channels, so Whatsapp naturally introduced commercialization.

Meta estimates that its investment in AI will reach around $50 billion this year. Not long ago, it also spent $14.9 billion, equivalent to over 100 billion RMB, to acquire a 49% stake in AI data annotation company Scale AI. This is only an investment in acquisition, not in AI computing power, including purchasing Nvidia GPUs, building computing power centers, and investing in talent. It can be said that there are still many places to spend money.

Spending such a large sum of money alone is not enough. We need to increase our income, so Meta once again thought of taking action on Whatsapp, introducing status ads, channel subscription ads, and search ads.

Previously, Meta also had plans to introduce advertisements on Whatsapp, but they were all shelved due to privacy and other related issues. This time it may be serious, and the user's path dependency is almost formed. It's time to start using the sickle.

I don't know if this redesign will have an impact on foreign trade business customer acquisition, chat communication, commercial and enterprise accounts. Continuous observation is required for a period of time.

But no matter what, it should not become the confidence for the automotive parts industry to export, go global, and expand revenue and growth with high quality. We hope that our customers can become bigger and stronger, and create brilliance again.

Currently, the transaction matching platform launched by Auto Parts Fast Lane and the Chinese Auto Parts Supplier Platform are conducting hot entry promotion activities. We hope that interested customers can come and join us for consultation!